If potential clients are seriously considering appointing you as their financial adviser, they will often look to platforms like LinkedIn, which is where they form a first impression of you.
Building your LinkedIn presence is important for a number of reasons. It expands your network, you can stay top of mind, you will get web traffic and you will build trust through Google.
Here is a few tweaks you can make to your LinkedIn profile to raise your profile:
| 1. | Rethink your headshot There is a saying: Dress for the job you want. Think of your LinkedIn profile headshot the same way. |
| 2. | Change up your cover image Use the background image behind your headshot to underscore your interests and where you’re headed professionally. If you just opened a financial planning business, look for money-related images. |
| 3. | Rewrite your ‘About’ Remember the “About” is your story. Use it to convey more than just your resume. Share with prospective clients or potential future employees that you bring understanding, awareness and immense interest. |
| 4. | Get to writing articles Start writing about that business or industry, and/or share articles other subject matter experts and media outlets have written. |
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