Social media is important to financial advisors, because more and more people are looking to social media, and the online space in general, for insurance information. Various reports have also revealed that more people are spending time online during the COVID-19 pandemic.
In the UK, during the peak of the COVID-19 pandemic in April, Britain’s internet users spent an average of four hours and two minutes online each day. This was 37 minutes more than they did in January. According to a recent Nielsen syndicated study on the impact of the lockdown on consumer behaviour in South Africa, there has been a sharp uptick of South Africans shopping online, with 37% of the respondents saying they are shopping more online.
A recent article in the Investor’s Business Daily shares that social media for financial advisors can therefore be the next frontier. But how do you step up your game? Here are four tips:
| 1. | Be authentic, know your client and provide original content. |
| 2. | Start slow – start to build your network by connecting with clients and prospects you know. |
| 3. | Use video for extra reach. While posting relevant stories and personal photos is a must online, adding video can give an immediate boost to your visibility. |
| 4. | Keep your content compliant – pay attention to your company’s social media policies. |
Media conferencing has also become the new normal during lockdown, and most people have made use of Zoom, Skype, Teams or other means of virtual face-to-face communication. It is time to invest in technology which enables you to communicate eye to eye and contract with your clients without physically being there. This is the new future. The sooner you embrace it, the better.
