Direct marketing is a vital tool for business growth. Whether through emails, telemarketing, or direct mail, reaching your audience directly can unlock new opportunities and expand your customer base.
But with the Protection of Personal Information Act (POPIA) in place, and the recent release of the Guidance Note on Direct Marketing by the Information Regulator, ensuring compliance has never been more critical.
Are your current direct marketing strategies aligned with the Guidance Note? Are you confident that your practices won’t lead to fines or reputational damage? If you’re unsure, Moonstone Compliance’s webinar on Wednesday, 12 March, will provide you with the answers.
Led by Andrea de Jongh, Moonstone Compliance’s expert in data protection and privacy law, this webinar will cut through the complexity and provide you with practical, real-world insights.
By attending this webinar, you’ll walk away with the tools and knowledge to:
- Understand whether your current direct marketing practices meet POPIA’s standards.
- Identify and implement changes to ensure full compliance with the Guidance Note.
- See direct marketing as a positive, growth-driven strategy – not a legal minefield.
- Learn why vetting third-party suppliers is crucial if you’re purchasing leads, protecting your business from unnecessary risk.
Andrea will guide you through the Guidance Note’s key elements – definitions, justification grounds, and the procedures for marketing to existing and new customers. You’ll explore what’s changed, what’s stayed the same, and how it all impacts your organisation. By the end of the webinar, you’ll have a clear roadmap to refine your direct marketing strategy, ensuring it’s both effective and lawful.
This informative webinar will take place on 12 March from 10am to 11.30am on Microsoft Teams.
The cost for Moonstone Compliance clients is R350 per person (excluding VAT), while non-clients pay R450 per person (excluding VAT).
Registration closes on 10 March and payment must be received by 11 March.
The CPD hours for the webinar will be confirmed.
For more information, please contact Sino Poni on 021 883 8000 or email events@moonstonecompliance.co.za
