Auto & General’s Knysna fires advert is not offensive, says ARB
Insurance advertising often addresses personal experiences of loss and hardship, so they are likely to trigger strong emotional responses, the Board says.
#advertisingethics
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ARB hears complaint about Naked Insurance’s ‘lose wait’ campaign
The ad’s play on words raises concerns over ‘insensitivity to weight-loss struggles’, but it does not violate the Code of Advertising Practice.
