Auto & General’s Knysna fires advert is not offensive, says ARB
Insurance advertising often addresses personal experiences of loss and hardship, so they are likely to trigger strong emotional responses, the Board says.
Insurance advertising often addresses personal experiences of loss and hardship, so they are likely to trigger strong emotional responses, the Board says.
Non-life insurers bounced back from a loss of R16.7bn in 2022 to a profit of R13.7bn in 2023, while life insurers posted significant profit growth, says KPMG.
Sasria’s five-year strategic plan includes the reintroduction of R1bn excess of loss cover and expanding its coverage for events such as natural disasters.
The ad’s play on words raises concerns over ‘insensitivity to weight-loss struggles’, but it does not violate the Code of Advertising Practice.
From global risks to AI advances: experts share their insights into the forces steering the insurance landscape in the year ahead.
The 2024 edition of the annual EY (Ernst & Young) Global Insurance Outlook details the risks, rewards, and a roadmap for the responsible deployment of GenAI in the industry.
Dr Jerry Chetty, Head of Business Integrity at Santam, examines the interconnectedness of insurance crime and the need for it to be dealt with as a priority crime.